Creative Process

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Today I turn 42. Wow! I don’t feel this old. I checked, and it turned out that yes, I am really 42 years old. I could say that today I woke up feeling wiser, but of course, it is just the usual me. Something happened though: I spent a great Saturday celebrating a very special birthday …

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I have a confession to make: I am scared. When a friend asked me what my word for the year is, I thought about it and I answered: FEARLESS. It is a desire, a longing, to be fearless in the pursuit of what I love, what I think it is important, what makes me keep …

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Did you ever stopped to observe how children play? It is fascinating, right? Well, of course most of the time what we see it is a total mess of toys scattered everywhere, and if we are the ones responsible of teaching them how to pick them up… It is not so much fun. But if …

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Welcome to the Creativity Notebook! This is the place where the thinking, drafting, reflecting, researching, imagining, creating and sharing will happen. I will try to communicate everything I learnt about the creative process and how to use it in your life and work. As an artist and designer, I know one thing for sure: This is a real mess. …

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