THREE YEARS OF CREATIVITY PROJECT
It started with a question: What is creativity and why it is so important? Creativity is part of our nature, and it is a big part of what makes us humans. It gives us the ability to connect ideas, to solve problems, to find answers, to put out in the world our unique mark. Creativity is the way our mind works. When we start seeing how being creative is part of our nature, instead of being something we have to “learn”, we can fully embrace it and use it.
This idea became an artistic experiment to explore how to cultivate creativity through different tools and mediums. From a studio in Amsterdam, a small collective of artists set up to create together and inspire each others. This experiment run for three intense years that reshaped my own creative approach to my art and my design work.
Some aspects of The Creativity Project evolved in the new adventure I started in 2017 as my friend Lana Jelenjev and I co-founded Co.LAB: a resource platform and community for creative entrepreneurs.
Those new ideas are now infused in my work as a designer, and in Co.LAB.